Digital Marketing Trends

A Clear, Practical Guide for Businesses and Marketers I watched one of my clients — a hair clinic in Kottayam — go from invisible on Google to the Top 3 in 30 days. Not because we stuffed keywords. Because we optimized for how AI engines now decide what to show users. That shift — from traditional SEO to AI SEO — is what I want to break down here, based on what I've actually seen work across 7+ years of running campaigns in Kerala and globally. Search has fundamentally chang