Generative Engine Optimisation (GEO) is changing how brands get discovered online. Search is no longer limited to a list of blue links. Google, Gemini, Perplexity, and other AI-powered answer engines increasingly understand questions, identify entities, synthesise information, and provide direct answers. That shift creates a new challenge for marketers: How do you make your brand the source an AI system wants to understand, trust, cite, and recommend? Traditional SEO is not d