Urban Arch Interiors
Interior Design Firm
Web design
Marketing
Trivandrum, Kerala
2025
Urban Arch Interiors is an interior design and architectural firm specializing in residential and commercial spaces. After a period of inactivity lasting nearly a year, the client required a strategic digital relaunch to re-establish their market presence. The project focused on building a fresh, high-performance landing page and implementing a comprehensive digital marketing strategy. The primary goals were to rebuild brand credibility, restore local visibility, and generate qualified leads through an optimized user experience and targeted advertising.
Summary
The project delivered a cohesive digital comeback strategy. A new landing page was designed to effectively showcase Urban Arch’s core services, portfolio quality, and design expertise, serving as a central hub for conversion. Beyond the interface, the project integrated a robust marketing framework: SEO-friendly content and localized keywords were utilized to capture organic traffic, while a targeted paid media plan (Meta and Google Ads) was developed to accelerate growth. This dual approach ensured the brand could quickly regain momentum and attract homeowners and commercial clients in the region.
Challenge
Dormancy & Visibility Loss: The most significant hurdle was overcoming the effects of a year-long operational pause. The brand had lost its search rankings and local visibility, meaning organic lead flow was non-existent.
Outdated Digital Assets: The previous online presence lacked modern conversion elements, service clarity, and keyword relevance, making it difficult to convert the few visitors who did arrive.
Ad Account Cold Start: Restarting advertising after a long period of inactivity required a strategic approach to rebuild audiences, "warm up" ad accounts, and re-establish trust signals across digital platforms.
Solutions
High-Impact Landing Page: A conversion-centric landing page was created with refined messaging, strong visual hierarchy, and clear Calls to Action (CTAs) to turn visitors into inquiries.
Local SEO Revival: To recapture regional search dominance, a localized SEO strategy was implemented. This included optimizing service pages, updating the Google Business Profile, and deploying geo-targeted keywords and structured data.
Integrated Ad Strategy: A multi-channel campaign was launched to drive immediate traffic. Meta Ads targeted interest-based and lookalike audiences for brand awareness, while Google Ads captured high-intent users searching for specific interior design services. This framework successfully repositioned Urban Arch Interiors in the local market with a sustainable pipeline for leads.
