Nazz Holidays
Van Rental Agency
Web Design
Google Ads
Local SEO
AI SEO
Trivandrum, Kerala
2025
Nazz Holidays is a rental service provider in Trivandrum specializing in premium travel solutions, including Urbania vans, tempo travellers, and tour packages. The business faced a critical challenge: it had previously collapsed, resulting in a complete loss of digital presence, leads, and visibility. The project mandate was a total brand resurrection—building a new digital infrastructure from the ground up to help the company not just re-enter, but dominate the competitive local rental market.
Summary
The project involved a comprehensive digital overhaul designed to generate immediate traction. A fast, user-centric website was developed to showcase vehicle options and pricing clarity, powered by AI-driven SEO tools for rapid indexing. Simultaneously, a new Google Business Profile was established to capture local search traffic. By combining organic strategies with high-performance Google Ads campaigns, the brand successfully regained its footing, reaching top positions in search results and securing a steady flow of bookings.
Challenge
Zero Digital Authority: Rebuilding a failed business meant starting from absolute zero—no domain authority, no existing customer reviews, and no digital assets to build trust.
Competitive Landscape: Ranking a brand-new Google Maps listing in the highly saturated Trivandrum rental market was difficult, especially against competitors with years of established history and reviews.
Cold Start Advertising: Launching Google Ads without any historical account data required precise structuring and optimization to ensure profitability without the benefit of past performance metrics.
Solutions
AI-Enhanced SEO Architecture: The website was engineered using advanced AI-SEO methods, including schema markup, keyword clustering, and locally targeted content. This accelerated the site's ability to rank for competitive terms despite having no prior history.
Local SEO Dominance: The new Google Maps listing was aggressively optimized through precise category selection, geotagged imagery, and local citations. This strategy propelled Nazz Holidays to the first page for high-intent queries like “Urbania rental Trivandrum.”
Precision Ad Campaigns: Google Ads were built from scratch using high-intent keywords, strict negative keyword filtering, and location targeting. This ensured that even with a fresh account, the campaigns generated consistent leads immediately, transforming the business from non-existent to a market leader.
