Miraaya Sundara
Island Villa
Web design
Alappuzha, Kerala
2023
Miraaya Sundara Island Villa is a boutique, experience-driven hospitality brand located in the backwaters of Alappuzha. The property offers a distinct blend of privacy and nature, featuring a two-bedroom villa, private lawn, campfire setups, and a pet-friendly environment. The project goal was to create a digital presence that accurately reflects the property's unique value proposition—moving beyond a standard listing to showcase a tranquil, immersive island experience that appeals to travelers seeking seclusion and warmth.
Summary
The resulting website serves as a digital extension of the villa’s serene atmosphere. Utilizing minimal layouts, soft tones, and open visual spacing, the design mirrors the tranquility of the backwaters. It effectively highlights key features—such as backwater activities and warm hospitality—while guiding users smoothly through essential sections like About, Booking, and Contact. The final platform is a calm, inviting space that allows visitors to experience the villa’s serenity before they even arrive.
Challenge
Translating Atmosphere: The primary challenge was capturing the peaceful, emotional experience of the physical location and translating it into a digital format where users rely heavily on screen-based visuals.
Differentiation: With a saturated market of homestays in Alappuzha, the website needed to distinctively position Miraaya Sundara as a premium, experience-based stay without complicating the user interface.
Information Architecture: Presenting a wide array of amenities (pet-friendly policies, food, activities) without overwhelming the user—particularly on mobile devices where the majority of travel research happens—was critical.
Solutions
Atmospheric Design: The website was crafted with a clean, "breathable" layout and gentle visual styling that visually communicates the villa’s natural calm.
Visual Storytelling: High-resolution imagery was prioritized to capture the authentic feel of the backwater environment, reducing the need for heavy text description.
Streamlined UX: Amenities and features were grouped into clear, scannable sections. A straightforward navigation structure (Home, About, Book Now, Contact) combined with transparent pricing and direct WhatsApp booking options ensured the reservation process was easy, trustworthy, and accessible.
