Which platform is better: Google or Facebook?

It depends on your product. If people search for it (e.g., Plumber), Google wins. If people discover it (e.g., Fashion), Meta wins. Usually, you need both.

What is the minimum budget?

To run a proper cross-channel strategy, I recommend a minimum ad spend of ₹50,000/month.

Do you charge a % of ad spend?

No. I charge a flat professional fee. This ensures I never push you to spend more just to increase my commission.

Performance Marketing: The Revenue Engine. A Unified Google & Meta Ad Strategy for Scalable Growth.

Disconnected ads fail. If your Facebook Ads aren't talking to your Google Strategy, you are leaking money. I build Full-Funnel Acquisition Systems that nurture strangers into customers using precise targeting, psychological creative, and server-side data tracking.

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The "Omnichannel" Advantage

Most agencies in Trivandrum run ads in silos. They boost a post on Instagram and hope for the best. I engineer a Synchronized Attack:

Meta (Push): We interrupt scrolling to create desire for your product.
Google (Pull): We capture them when they search for validation or competitors.
Retargeting (The Close): We follow up with those who didn't buy, bringing them back to purchase.

Two Giants. One Goal.

Meta Ads (Facebook & Instagram)

The Role: Demand Generation.
My Edge: Creative Testing. The algorithm finds the user, but the Creative makes them stop. I test "Ugly Ads," "Cinematic Video," and "User Generated Content (UGC)" to lower your Cost Per Lead (CPL).
Best For: Real Estate (Lifestyle), Fashion, Aesthetics, Coaching.

Google Ads (Search & Shopping)

The Role: Demand Capture.
My Edge: Intent Sniping. I don't bid on generic terms. I bid on "High-Intent" keywords (e.g., "Cost of Dental Implants in Kerala" vs. "Dentist"). This creates a higher Quality Score and lower CPC.
Best For: Emergency Services, B2B SaaS, Local Showrooms.

We Track What Others Miss

In a post-cookie world (iOS 17+), 40% of data is lost. I find it back.

Server-Side Tracking (CAPI): I set up a direct line between your website server and Meta/Google. This bypasses ad-blockers.
Offline Conversions: For clients in Trivandrum, I connect your CRM to Google Ads. If a lead calls you and pays cash at your office in Pattom, we tell Google "This lead bought," so the AI finds more people like that.
Custom Attribution Models: We look beyond "Last Click." We see the whole journey.

Strategies That Fit Your Market

For Trivandrum & Kerala:
- Geo-Fencing: We target users within 5km of your store in Lulu Mall or Technopark.
- Vernacular Ads: We test ad copy in Malayalam vs. English. Often, local language ads have 50% cheaper CPMs.
For Global Export (UAE/UK/USA):
- Time-Zone Dayparting: We run ads only when your sales team is awake to take calls.
- Competitor Conquering: We bid on your competitors' brand names to offer a better alternative.

Frequently asked questions