AW Services
Auditing Firm
Web Design
Google Profile + Local SEO
Dubai, UAE
2025
AW Services is a comprehensive auditing, accounting, VAT, and corporate tax consultancy firm operating as the Dubai branch of Al Wahat Audit. The project focused on establishing a robust digital foothold in the Dubai market, starting with a high-conversion landing page and a new Google Business Profile. The primary objective was to prepare a strong foundation for local SEO to position AW Services competitively against established firms, improving discoverability and building trust among businesses seeking compliance services.
Summary
The project delivered a streamlined, SEO-focused landing page designed to clearly articulate the firm’s expertise and service offerings. Content was optimized specifically for Dubai-centric tax and audit keywords to align with high-intent search behavior. Simultaneously, a new Google Business location was created and verified, enabling the firm to appear in local search results for critical terms such as “audit firm Dubai” and “corporate tax filing UAE.” With these assets in place, the brand is steadily gaining traction and attracting organic inquiries from UAE-based clients.
Challenge
New Market Entry: The most significant challenge was establishing a digital presence from scratch in Dubai’s highly saturated auditing market, where competitors have long-standing authority.
Zero Digital History: As a new branch with no prior online identity, the firm faced the difficulty of building immediate trust and authority—crucial factors in the financial services sector.
Local Competition: Gaining visibility in Google Maps required overcoming established players who already dominated the local "3-Pack" for financial queries.
Solutions
Strategic Landing Page: A clean, SEO-optimized landing page was developed with clear service categories, strong value propositions, and structured data to improve search engine relevance.
GBP Optimization: A comprehensive Google Business Profile was set up with accurate service details, geotagged visuals, and a local citation-building strategy to signal relevance to search algorithms.
Continuous Local SEO: An ongoing strategy involving keyword optimization, location-based content, and active review acquisition was implemented. This foundation positions AW Services for long-term growth, ensuring steady lead generation and establishing the firm as a recognized player in the city’s financial landscape.
